Privacy policy

We appreciate your interest in William Walker. Protecting your privacy is very important to us. Below, we provide detailed information about how we handle your data.

1. ACCESS DATA AND HOSTING
You can visit our websites without providing any personal information. Each time a webpage is accessed, the web server automatically saves a so-called server log file, which includes, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transmitted, and the requesting provider (access data) to document the retrieval.

This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offerings. This serves to protect our overriding legitimate interests in a proper presentation of our offerings according to Art. 6 (1) sentence 1 lit. f GDPR. All access data will be deleted no later than seven days after the end of your visit to the site.

Hosting services by a third party
As part of a processing in our order, a third party (Shopify Inc., 126 York Street, Suite 200, Ottawa, ON, Canada, K1N 5T5; +1-888-329-0139) provides us with services for hosting and displaying the website. This serves to protect our overriding legitimate interests in a proper presentation of our offerings. All data collected in connection with the use of this website or in designated forms in the online shop will be processed on its servers. Processing on other servers takes place only within the framework explained here.

This service provider is located in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has determined that there is an adequate level of data protection for companies certified under the Privacy Shield.

2. DATA COLLECTION AND USE FOR CONTRACT PROCESSING
We collect personal data when you provide it to us in the context of your order or when you contact us (e.g., via email). Mandatory fields are marked as such because we need the data for contract processing or to handle your inquiry, and you cannot complete the order or send the inquiry without providing this information. The data collected can be seen from the respective input forms. We use the data you provide in accordance with Art. 6 (1) sentence 1 lit. b GDPR for contract processing and handling your inquiries. After full contract processing, your data will be restricted for further processing and deleted after any applicable tax and commercial retention periods, unless you have expressly consented to further use of your data or we reserve a further data use that is legally permitted and that we inform you about in this declaration.

3. DATA TRANSFER
For contract fulfillment in accordance with Art. 6 (1) sentence 1 lit. b GDPR, we will pass your data to the shipping company commissioned with the delivery, as far as this is necessary for the delivery of the ordered goods. Depending on which payment service provider you select in the ordering process, we will pass the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to the payment service providers commissioned by us or the selected payment service. In some cases, the selected payment service providers also collect this data themselves if you create an account with them. In this case, you must log in during the ordering process with your access data for the payment service provider. The privacy policy of the respective payment service provider applies in this respect.

We also use payment and shipping service providers that are based in a country outside the European Union. The transfer of personal data to these companies takes place only to the extent necessary for contract fulfillment.

4. EMAIL NEWSLETTER AND POSTAL ADVERTISING
Email advertising with newsletter subscription
If you subscribe to our newsletter, we will use the required data or data separately provided by you to regularly send you our email newsletter based on your consent in accordance with Art. 6 (1) sentence 1 lit. a GDPR.

You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address unless you have expressly consented to further use of your data or we reserve a further data use that is legally permitted and that we inform you about in this declaration.

Email advertising without newsletter subscription and your right to object
If we receive your email address in connection with the sale of goods or services and you have not objected to this, we reserve the right to regularly send you offers for similar products, like those already purchased, from our range via email based on § 7 (3) UWG. This serves to protect our overriding legitimate interests in a promotional approach to our customers.
You can object to this use of your email address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising email, without incurring other costs than the transmission costs based on the basic rates.

The newsletter is sent out on our behalf by a service provider to whom we pass your email address.

This service provider is located in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has determined that there is an adequate level of data protection for companies certified under the Privacy Shield.

Postal advertising and your right to object
Furthermore, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, for example, to send interesting offers and information about our products via postal mail. This serves to protect our overriding legitimate interests in a promotional approach to our customers in accordance with Art. 6 (1) sentence 1 lit. f GDPR.

The advertising mailings are carried out on our behalf by a service provider to whom we pass your data for this purpose.
You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described below.

5. COOKIES AND WEB ANALYSIS
To make our website attractive to visit and to enable the use of certain functions, to display suitable products, or for market research, we use so-called cookies on various pages. This serves to protect our overriding legitimate interests in an optimized presentation of our offerings according to Art. 6 (1) sentence 1 lit. f GDPR. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of the browser session, that is, after you close your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser during your next visit (persistent cookies). You can find out the duration of storage in the overview in the cookie settings of your web browser. You can set your browser to inform you about the setting of cookies and to decide individually on their acceptance or to exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this information for the respective browsers at the following links:
Internet Explorer™: http://windows.microsoft.com/en-US/windows-vista/Block-or-allow-cookies
Safari™: https://support.apple.com/kb/ph21411?locale=en_US
Chrome™: http://support.google.com/chrome/bin/answer.py?hl=en&hlrm=en&answer=95647
Firefox™: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Opera™: http://help.opera.com/Windows/10.20/en/cookies.html

If you do not accept cookies, the functionality of our website may be limited.

Use of Google (Universal) Analytics for web analysis
This website uses Google (Universal) Analytics, a web analysis service of Google LLC (www.google.com). This serves to protect our overriding legitimate interests in an optimized presentation of our offerings according to Art. 6 (1) sentence 1 lit. f GDPR. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The information automatically collected about your use of this website is usually transmitted to a Google server in the USA and stored there. By activating IP anonymization on this website, your IP address will be truncated before transmission within the member states of the European Union or in other contracting states of the agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The anonymized IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. After the purpose has been achieved and the use of Google Analytics by us has ended, the data collected in this context will be deleted.

Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has determined that there is an adequate level of data protection for companies certified under the Privacy Shield.

You can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, you can click this link to prevent future collection by Google Analytics on this website. An opt-out cookie will be placed on your device. If you delete your cookies, you will need to click the link again.

Facebook Pixel, Custom Audiences, and Facebook Conversion
Within our online offering, we use the so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), based on our legitimate interests in analysis, optimization, and economic operation of our online offering.

Facebook is certified under the Privacy Shield agreement, thus providing a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook Pixel, Facebook can determine the visitors to our online offering as a target group for displaying ads (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to display our Facebook Ads only to those Facebook users who have shown interest in our online offering or who have certain characteristics (e.g., interests in specific topics or products determined based on the visited websites) that we transmit to Facebook (so-called "Custom Audiences"). We also want to ensure that our Facebook Ads correspond to the potential interest of users and do not appear intrusive. Furthermore, with the help of the Facebook Pixel, we can track the effectiveness of Facebook advertising for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called "Conversion").

The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook Ads can be found in Facebook's data usage policy: https://www.facebook.com/policy.php. Specific information and details on the Facebook Pixel and its functionality can be found in the Facebook Help Center: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook Pixel and the use of your data for the display of Facebook Ads. To set which types of ads are shown to you within Facebook, you can visit the page established by Facebook and follow the instructions for settings on usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, meaning they will apply to all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies that serve measurement and advertising purposes via the opt-out page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

6. ADVERTISING THROUGH MARKETING NETWORKS
Google AdWords Remarketing
Through Google AdWords, we advertise for this website in Google search results as well as on third-party websites. To do this, when visiting our website, the so-called remarketing cookie from Google is set, which enables interest-based advertising based on a pseudonymous cookie ID and the pages you visited. This serves to protect our overriding legitimate interests in optimal marketing of our website according to Art. 6 (1) sentence 1 lit. f GDPR. After the purpose has been achieved and the use of Google AdWords Remarketing by us has ended, the data collected in this context will be deleted.

Any further data processing will only take place if you have consented to Google linking your web and app browsing history with your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google while visiting our website, Google will use your data in conjunction with Google Analytics data to create and define audience lists for cross-device remarketing. Your personal data will be temporarily linked by Google with Google Analytics data to form audiences.

Google AdWords Remarketing is an offer from Google LLC (www.google.com). Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has determined that there is an adequate level of data protection for companies certified under the Privacy Shield.

You can disable the remarketing cookie via this link. Additionally, you can inform yourself about setting cookies at the Digital Advertising Alliance.

7. CONTACT OPTIONS AND YOUR RIGHTS
As an affected person, you have the following rights:

According to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified there;
According to Art. 16 GDPR, the right to request the immediate correction of inaccurate or completion of your personal data stored by us;
According to Art. 17 GDPR, the right to request the deletion of your personal data stored by us, provided that the further processing is not required
- for the exercise of the right to freedom of expression and information;
- to fulfill a legal obligation;
- for reasons of public interest; or
- for the assertion, exercise, or defense of legal claims
is necessary;
According to Art. 18 GDPR, the right to request the restriction of processing your personal data, provided that
- the accuracy of the data is disputed by you;
- the processing is unlawful, but you refuse to delete it;
- we no longer need the data, but you need it to assert, exercise, or defend legal claims; or
- you have lodged an objection against the processing according to Art. 21 GDPR;
According to Art. 20 GDPR, the right to receive your personal data that you provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller;
According to Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. Generally, you can contact the supervisory authority of your usual place of residence or workplace or our company's registered office.

If you have questions regarding the collection, processing, or use of your personal data, requests for information, correction, blocking, or deletion of data, as well as withdrawal of consents granted or objection to a specific data use, please contact us directly using the contact details in our imprint.